Luckin Coffee announces smart unmanned retail strategy, bringing Luckin closer to customers
茄子视频app爱就做出来 2020年1月8日，瑞幸咖啡（Nasdaq：LK）召開戰略發布會，發布智能無人零售戰略，推出無人咖啡機“瑞即購”（luckin coffee EXPRESS）和無人售賣機“瑞劃算”（luckin pop MINI），進一步密布網點、貼近客戶。
茄子视频app爱就做出来 BEIJING, China, January 8, 2020 - Luckin Coffee Inc. (“Luckin Coffee” or “the Company”) (NASDAQ: LK) announced in a strategy press conference that the Company is entering the unmanned retail market with the launch of its smart unmanned coffee machine “luckin coffee EXPRESS” and smart vending machine “luckin pop MINI”, further densifying its network and bringing Luckin Coffee closer to customers.
Featuring Swiss Schaerer coffee machines, IIAC Gold Award coffee bean blends from WBC coffee masters and other high-quality ingredients, luckin coffee EXPRESS provides freshly brewed drinks with the same quality and taste as in Luckin stores and therefore achieves “Luckin Coffee, Closer to You”. luckin pop MINI’s biggest attraction is “E-commerce Prices in Vending Machines”. By working closely with global suppliers and receiving discounts through large volume procurement and customization and significantly reducing channel costs with luckin pop MINI terminals, Luckin Coffee enables customers to enjoy the convenience of vending machines and low prices comparable to e-commerce at the same time. The unmanned terminals will cover locations including office buildings, campuses, airports, bus terminals, gas stations, highway service stations and communities, supplementing the existing Luckin store network. These terminals are fully integrated with our technology system and are empowered by IoT, big data, facial recognition, and other advanced technologies, which will create new customers experience.
Jenny Zhiya Qian, Chief Executive Officer of Luckin Coffee, commented, “Luckin Coffee’s unmanned retail network, store footprint and e-commerce channels, together form our proprietary omni-channel customer traffic network. With our value propositions of high quality, high affordability and high convenience, Luckin is rapidly becoming a well recognized, trendy, mass market FMCG brand. Luckin Coffee is dedicated to building a closed-loop smart retail platform with our own customer traffic and our own products. We will continue to grow both our own traffic and products, improve brand value, expand the scale of our platform, and create more value for our customers. Luckin Coffee is on track to realize our mission of being part of everyone’s life, starting with coffee.”